We manage nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system was created to feature market-relevant colors. Designers need more whites, blacks, and neutrals within their palette, while print and packaging designers need colors which will POP on shelf.
The look of color can transform based on the material where it is actually produced. In fact, some colors are certainly not achievable whatsoever over a certain material. Thats why we organize colors into two systems to make sure that the colors included are achievable and reproducible based on the materials used.
Exactly why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has shown that this right color can increase brand recognition by as much as 87%.
In product development, the correct color will be the differentiating component that can stop someone in their tracks and capture their attention. Additionally it is the most crucial design element for reflecting mood and elegance. The best color can sell products and ideas more effectively by 50-85%.
But, deciding on the best color is simply the beginning. Keeping that color consistent presents multiple challenges that may be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different ways. Even something as seemingly specific as Dark Blue could mean noticeably various things to several people. Using Pantone Shade card enables you to communicate your precise color requirements in a language which is recognized around the globe.
Multiple Materials: The color of your final production material could have a tremendous impact on the appearance of the color and your satisfaction with the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, helping you to avoid additional some time and expense.
Multiple Suppliers: Working using more than one supplier often means variations in processes and equipment, leading to results that can vary significantly. Our cloud-based color tools can make sure that your suppliers are aiming toward the identical target, for consistent results over the board.
Multiple Production Runs: Your color could be consistent within a production run, and can it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to accomplish consistent color from go to run, irrespective of when or where it is actually produced.
Enigmatic purples also have always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet for the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.